TikTok has been the most downloaded app for nearly three years. TikTok has over 656 million downloads in 2021, considerably outnumbering the second most-downloaded app, Instagram. Every month, almost a billion people use TikTok. Despite the brief video format, the average interaction duration is 10.85 minutes. TikTok users are among the most active social media users, spending an average of 19.6 hours a month on the app. The average time spent each month in the United States is 25.6 hours.
Brands must have a plan to stand out and gain the most engagement. While it may appear that consumers are watching around the clock, there are certain times and days when customer interaction is at its peak. And ignoring these critical moments might greatly influence whether your videos are watched, and your brand is acknowledged.
Marketers are starting to recognize TikTok’s marketing possibilities. More than 24% of individuals polled by Hootsuite in a recent survey said TikTok was a helpful tool for meeting corporate objectives, a 700% increase over the previous year. Whether you want to develop a presence in the TikTok world for your brand, post interactions or have plateaued, a fresh look at peak timings and client patterns can help you break free.
· For Sundays
We always assumed that people slept in on Sunday mornings but preferred getting up early to search TikTok actively. On Sundays, users are most active between 7 and 8 a.m; post your content to get the best tiktok views. The level of interest rises again at 4 p.m.
· For Mondays
TikTokers check in with their feeds at three crucial times on Mondays: 6 a.m., 10 a.m., and 10 p.m. If 6 a.m. is peak TikTok time, there are more morning folks that we realized. However, remember that individuals are watching videos during their mid-morning break. Monday’s engagement surges again in the late evening, just as many individuals settle down before night.
· For Tuesdays
If you predicted Tuesday would be the most popular day for TikTok interaction, you might reconsider your top stock selections. But, as it turns out, Tuesdays around 9 a.m. are a considerable day for engagement. Tuesday is also the only day with the highest engagement rates in the morning. Posting hours are ideal at 2 a.m., 4 a.m., and 9 a.m.
· For Wednesdays
Wednesday’s peak hours are wildly disparate. Many people check in and skim through their feeds between 7 and 8 a.m. However, there is a considerable increase in interaction much later, about 11 p.m.
· For Thursdays
If the top activity place on Tuesday shocked you, the runner-up for most active engagement will also. It turns out that Thursday mornings around 10 a.m. are ideal for browsing TikTok.
· For Fridays
TikTok comes alive at 5 a.m. on Fridays. After then, involvement begins to wane for the remainder of the morning. It resumes after lunch at 1 p.m. and again at 3 p.m. Perhaps the early afternoon viewers are looking forward to the weekend, but the early birds scrolling at 5 a.m. were a surprise.
· For Saturdays
Many spend their weekends doing in-person activities and shopping in physical places, but when they need a break, they’re on TikTok. Saturday’s peak moments are at 11 a.m. and then again in the evening between 7 and 8 p.m.
· Enter the (Time) Zone
All the times shown above are Eastern Standard Time, so keep that in mind when considering posting in your time zone. You may notice that interaction varies significantly depending on your time zone—all of the timeframes above are averages. You can use the research data as a posting guideline, but setting up a business account and monitoring your statistics will help you pinpoint peak engagement.
Is it essential to target specific times on TikTok?
Absolutely! With proper planning, you can take advantage of increased traffic to ensure that the most considerable amount of people view your content and brand. However, aiming for average peak hours is merely the beginning. You can examine how your peak engagement compares to usual times when you generate content and interact with your readers—test videos with identical material at different times to see if there is a perceptible difference.
Analytics Provides Solutions
You may begin to work more with your account’s accessible metrics when you pay more attention to your publishing timings and the interaction the material receives. When someone first opens a TikTok account, it is set to personal by default. You may upgrade your account to Pro by going to user settings, but weighing the benefits and drawbacks of each account type is essential.
Should You Become a Pro?
Many content producers and entrepreneurs feel TikTok algorithms frequently favor personal accounts. However, Pro accounts, labeled “Creator” or “Business,” provide a deeper dig into analytics. Additionally, when you upgrade your account to Pro, the available music choices change. On the other hand, Pro accounts have a more limited selection of music to pick from.
Upgrading to the Pro account is free; many people do so once they see the improved analytic features. More thorough and nuanced data can help you break through a company plateau and eventually get traction.
Conclusion
With the sheer amount of people and material on TikTok daily, having a wonderful brand or product is not enough. Scheduling TikTok content and conversations may help you break through and be noticed. Knowing each day’s top publishing times will help you fine-tune your content calendar for improved performance.