Some famously known social media stores or brands only enhance their marketing efforts when there are some special holidays like Christmas or Halloween. But did you ever focus on implementing a year-round celebration tactic in your business? Yes, it’s great to do your brand promotion on lesser-known holidays and expand your brand’s reach between multiple audiences. Some holidays don’t get too much appreciation.
But customers might still feel delighted when they can find better deals, discounts, and handsome packaging from your social commerce store. Be here and learn about all those lesser-known holidays to exceed in brand promotion and make your customers happier!
What Holidays Are Known Less and Not Noticed By Brands To Do Promotion?
Holidays in every country or culture are presumed differently depending on the national, religious, or tragic events. However, when we talk about the United States, there are different lesser-known holidays that you may not know yet.
The below table brings a list of those holidays so that, as a brand or social media store owner, you might keep these in mind!
| Holiday Name | Expected or Celebrated Date |
| New Year’s Day | This happens on January 1 Every year |
| Memorial Day | This Happens between 25-31 May, floating Monday |
| Independence Day | This happens on July 4 every year |
| Christmas | On December 25 |
| Labors Day | September 1-7 on floating Monday |
| Thanksgiving | On November 22-28, every floating Thursday |
| Martin Luther King Jr. Day | January 15-21, floating day |
| Columbus Day | October 8-14 with floating Monday |
| Washington’s Birthday | February 15-21, floating Monday |
| Juneteenth National Independence Day | June 19 every year |
| Veterans Day | This happens on November 11 |
Other than these known and accepted holidays in the USA calendar, there are various holidays being celebrated and accepted by people. These holidays might not be on the list. For example, Valentine’s Day, Coffee Day, Teachers’ Day, Mother’s Day, Whine Day, and National Pi Day.
What Brands Should Do On Lesser Known Holidays for Promotion?
There are several practices for brands to follow to enhance their promotion during holidays. However, some widely known things they can do are as follows.
Enrich In The Holiday Coloring
Make your brand a famous one that celebrates holidays around the year. If there is a specific event or holiday coming soon, just launch a new campaign. It’s better if you change your brand colors in accordance with the coming holiday. Update a new logo and cover picture. Add new embedded elements. Also, follow your competitors to know what they are doing on that specific holiday.
Send Customer’s Product in Unique Package
If it’s Valentine’s day, add packaging that shows love and affection. For Independence Day, bring in the packaging material and design it accordingly. With this, for every unique holiday, you need to surprise your customers with a different packaging style. Doing this shows that your brand is doing its promotion according to a specific holiday or a complete holiday season.
Bring in Comprehensive Discounts
Let your customers feel blessed. Offer multiple discounts and deals at your store to increase its promotion. It’s just like you publish thrilling videos on your Twitch account to grow Twitch subscribers. When customers find discounts for special holidays, they are more concerned about returning something for your promotional activities.
Take Help From Influencers
Especially on these holiday events, influencers’ help is crucial. They can showcase your specific offerings and deals to their fans. This way, on a specific holiday, you can expand your brand awareness and bring in more customers to add more revenue to your pocket. Influencers might charge you a bit of money for that.
Run Social Media Advertisements on Holidays
Learn from all well-known brands the tactics of comprehensive promotion. They often use social media ads to spread their message across the community. You can also re-design your content, do holiday branding, and bring in multiple deals to promote your social media store through such ads. Ads can help you send your message to the targeted audience and bring prosperity to your online business.
Hence, these are some good practices you can implement to cover even bigger markets, especially on holidays.
Frequently Asked Questions:
Do Holiday Promotion Costs More?
It depends on the time for which you are running a holiday promotion. Moreover, it also depends on the area we are targeting. But yes, holiday promotions can cost more than regular promotions as we implement new packaging, offer discounts, and bring in new deals.
What is The Purpose of Doing Holiday Promotion?
The unique purpose of doing holiday promotions is to enhance brand awareness. We also aim for more sales and repeat customers who become brand loyal.
Can You Do Brand Promotion on Unusual Holidays?
Unusual holidays occur without any prior notification for a couple of days. If it seems like a good time before those unusual holidays arrive, it’s good to go promoting your brand. But if that holiday is just happening, we don’t know if you should make any effort as those will be worthless.
Coming To Last Thoughts:
Holidays and even lesser-known holidays give you multiple chances of promoting your brand to a great deal. Sometimes, you even beat your competitors because they aren’t aware of what’s coming. Therefore, start promoting your brand on those lesser-known holidays and achieve significant results!